that’s on being a child #dinosaur #ringlightchallengeĪdvertising on TikTok is hotter than everĪccording to Hootsuite’s 2022 Digital Trends Report, the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. For example, this ring light “Infinity” trend became a hotbed of thirst traps, but some of the greatest videos are made by users who don’t even have a ring light. Users putting their own spin on trends is the best part - and they often get rewarded (by the algorithm) for breaking conventions. Scrolling through the app, you’ll notice that while TikTok trends are always identifiable, not all videos within a trend are the same (that would make for a very boring feed). Trends are instantly recognizable, like the first three notes of Britney Spears’ “Hit Me Baby One More Time.” And ultimately, that recognition can make you money. Hopping on a trend (and putting your own spin on it!) is an accessible strategy for creating content that immediately resonates with people. So how does doing something that everyone else is doing help me? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing. Why are TikTok trends good for marketing? Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators.

Is there a difference between TikTok trends for creators and TikTok trends for businesses? In short, no. Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme.Īccording to TikTok, some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Even how you edit your post can become a trend (like this swanky transition type). What is a TikTok trend?Ī TikTok trend can be a sound, hashtag, dance or challenge.

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